Matthew Brodeur. I like to build things. Creative entrepreneur, builder, and operator.
Matthew Brodeur
Brooklyn, New York.Here’s what I’ve been up to.
EVERYTHING IS AN OPPORTUNITY
An idea is only the beginning.THE STORY SO FAR
I built
brands.
I built
businesses.
I connect
worlds.
DIFFERENT WORLDS. SAME INSTINCT.
Things in motion.
TableHOSPITALITY
GOOD FOOD. GOOD COMPANY.
02 / INDUSTRY + AI
BRODEURMACHINE COMPANY / EST. 1922FOUR GENERATIONS. STILL BUILDING.
03 / FOOD + DIGITALSundaySpread.
Really good meals.
Already made.
COFFEE
THEN
TALK.
WATER
LESS
IS
WATER.
Global
intelligence
platform.
OF
HOUSEA PODCAST ABOUT BUILDING A DINER. 08 / STRATEGYSPIAGENCY
Strategic.
Precise.
Intelligence.
board.funEXPLORE BILLIONBOARD.FUN
Kings Table Hospitality
Co-founder & capital partnerTHE COMPLETE PICTURE
UPDATED SEPTEMBER 2026An index
of interests.
The businesses, brands, and projects
I’m working on now.
01Kings Table HospitalityHospitalityCo-founder & capital partner
I build and back neighborhood food businesses with chefs and operators. My work covers the brand, marketing, partnerships, and the experience around the table.
Bread & Spread · Dumbo Diner · Sunday Spread · HEARD · BREAD WATER · Kings Table Provisions
02Brodeur Machine Co.Industry + AIHead of AI & Creative Development
A fourth-generation family company in New Bedford, Massachusetts, with roots going back to 1922. My focus is AI, marketing, and creative development as we build the next chapter.
Precision machining, fabrication, and advanced manufacturing.
03Bread & SpreadHospitalityBrand, marketing & growth / KTH
Craft sandwiches, breakfast, and catering in Williamsburg. A neighborhood shop with a big personality, built around food people want to come back for.
485 Lorimer Street · Brooklyn, New York
04Dumbo DinerHospitalityCo-founder / In development / KTH
A new diner from Kings Table Hospitality, taking shape in DUMBO. Familiar food, a neighborhood point of view, and a room designed to become part of people’s routines.
Brand, marketing, creative direction, PR, and partnerships. Currently in development.
05Sunday SpreadFood + DigitalBuilding the brand & platform / KTH
Really good meals, already made. A Brooklyn meal service that brings the thinking, cooking, and care of a restaurant into the weekly routine.
Make eating well feel like the easy part of the week.
06HEARDCoffeeBrand development / KTH
Coffee then talk. A whole-bean coffee brand from Kings Table Hospitality, with a name borrowed from the language of the kitchen.
Identity, product, and the world around the brand.
07BREAD WATERBeverageBrand development / KTH
Less is water. A canned-water brand concept from Kings Table Hospitality’s Bread & Spread world. Bold red, a simple product, and a little irreverence.
Brand identity, packaging direction, and product development.
08Arrakis AlphaTechnology + AIBuilding / Global intelligence
Arrakis began as a technology consulting firm. Today, it’s Arrakis Alpha: a global intelligence platform built to make sense of a world that never stops moving.
AI, data, and analysis connecting global events, markets, and geopolitics.
09Brodeur IntelligenceDigitalCreative & digital exploration
An evolving digital project exploring identity, cinematic storytelling, and technology under the Brodeur name.
Experimentation, creative direction, and building with new tools.
10Killer RobotAI + CareersBuilding
A tool for exploring how exposed different careers are to AI automation.
Understanding how AI could change the work people do.
11Back of HouseMediaCo-host & Founder
The story of trying to build a diner and run food businesses in New York, told with John Coppola and Matthew Sobanko. The good days, the hard lessons, and everything in between.
Conversations from inside the hospitality business.
12PhotographyCreativePhotographer
More than fifteen years looking for a different way to see things. Landscapes, travel, and the moments that make you stop.
From Iceland to the American West, and plenty of places in between.
THE PERSON BEHIND IT
MATTHEW BRODEURMade on an island.Built for a bigger world.
I grew up on Cuttyhunk, a small island off Massachusetts, where getting to school meant getting on a boat. These days, Brooklyn is home.
The path here has taken me through a hotel technology startup, founding a creative agency, building brands, and now building businesses of my own.
I’m as interested in how something works as how it feels. Food, design, photography, technology. Different ways of paying attention. Different ways of making something worth sharing.
Hotel technology startup → Umbrla Creative, founded 2015 and acquired by Multiply in 2019 → Head of Innovation & Creative at Multiply → Kings Table Hospitality, Brodeur Machine, and the projects taking shape today.
05 / THE ARCHIVE
Other chapters.
Agency work, experiments, and ideas
from the wider collection.